Marketing Is The Language For Effective Leadership

Marketing Is The Language For Effective Leadership

[ez_two] Whether you’re an executive, entrepreneur, or elected official, you are a leader. And leadership is about shaping the future…on a big scale, over the long term, or by making incremental progress each day. If you’re a leader, you need to be effective....
Marketing Step 1: How To Stop Writing The Wrong Way

Marketing Step 1: How To Stop Writing The Wrong Way

Most people, especially smart people don’t write the same way they speak. Instead, they write like they are submitting a PhD to a thesis committee. They use words that makes the reader’s eyes cross and sends them running away without looking back. This happens with...