Here are the 7 Principles of Influence With A Heart™

1. Principle of High Integrity Success

I measure success through the people I serve, how I am living and expressing my purpose (in my life and business), and the value I create.

Since negative thoughts, words, and actions yield negative results, I do my best to focus on the positive, even in the most challenging circumstances.

Sometimes this requires changing my habits, beliefs, perspectives, and attitudes because they affect others, and me.

2. Principle of The Other Person’s Shoes

All of my choices need to be informed by more than just my own perspective. When I am about to make a choice, I remind myself to ask these questions.

• How will this choice affect my client?

• What about other people that my business touches?

• The environment?

• The community?

• The people who are alive, seven generations down the line from right now?

• Will everyone win based on the choice that I am about to make?

3. Principle of Truth and Respect

What I think, say, and do affects me and the people around me. Because of this, I do my best to be aware of my thoughts words, and actions.

• Do I feel open and calm, or constricted and defensive?

• Am I telling the truth?

• Am I treating people with respect?

• How am I standing?

• What is my tone of voice?

• How can I serve others while making my business profitable and successful?

4. Principle of Growing and Sharing Wealth

I am in business to make a difference and create wealth. The more money I make, the more people I can help.

Am I creating wealth responsibly, using it to serve others, and taking care of myself and my relationships…as I take this journey?

I know money is a result of my service and the value I bring to others, not the goal unto itself.

5. Principle of Community

I do my best to focus on cooperation. I know I have a far greater reach and impact by working with clients, partners, and others who, in turn, will reach out and positively affect others.

The only competition is with myself. Therefore, I strive to grow and achieve more each day so I can become more profitable, help more people, and inspire others through my message, work, and example.

6. Principle of Personal Responsibility

Because all people want to be happy, healthy, safe, and secure (just like you and me), I do my best to make choices that are aligned with my principles and are an expression of who I am…while being mindful of how these choices affect others.

I recognize that every person creates their reality and experiences based on habits, conditioning, beliefs, and attitudes.

Because of this, I take full responsibility for everything that happens to me as well as how I affect other people.

If something needs to change, I have the power to change it.

I am not afraid to say, “I’m sorry.”

I also realize that other people are responsible for their own thoughts, words, choices, and actions.

7. Principle of Compassionate Service

I recognize the immense suffering in the world.

At the same time, I recognize that I can be of service.

Through empathy (being able to experience another person’s situation by seeing the world through their eyes), I cultivate compassion which gives me the energy and inspiration to serve.

Then I no longer focus on the suffering and problems, but instead focus on the solutions and what I can do to help people.

These 7 Principles are the bedrock of Influence With A Heart™…

Influence With A Heart Framework by Ben Gioia


Ben’s second book, Influence With A Heart, is available now.


This #1 best selling book offers 40+ Actionable Teaching Points, Strategies, and Case Studies so you can create greater income, influence, and impact with your business.

Ben Gioia, MarketingWithAHeartc.omHey, it’s Ben!

If you’re interested in finding out more about how I can serve you or your organization—coaching, speaking, training, and more—please click here now so we can set up a time to chat and connect.

Looking forward to it!