'Fall into Your Book' Sale

(happening now)

YES! You Can Still Finish Your Book Draft This Year!

STARTS MONDAY, 28 SEPTEMBER

If you’ve been thinking, talking, planning, outlining, researching, starting, stopping—or simply saying “someday”—this is your chance to finally get the darn thing done. :-)

5 WEEK DRAFT is a guided, get-it-DONE book-writing experience for purpose-driven leaders, consultants, coaches, speakers, and small business owners.

You’ll:

  • Build a clear blueprint before you start writing

  • Write and / or speak your book in easy chunks and be done by 19 Nove.

  • Get coaching and support so you can get unstuck and stay on track

  • Learn how your unfinished book can create credibility, relationships, clients, partners, referrals, and opportunities

  • Finish with a real manuscript and a clear path toward publishing and leveraging it


And you do NOT need to put your life or business on hold.

Yes there’s time to get it done. for many authors-to-be, the writing rhythm is about 20 minutes a day. or roughly two hours a week totally works.

Starts 28 September

Last 5 Week Draft this year

Goal: your draft DONE by 19 November


NOTE: writing is five weeks, with a blueprint week before and a strategy week after

•••
Happy clients here.

YES! I’M READY TO GET MY BOOK DONE

Your Book Isn’t Starting From Zero

There’s a good chance you’ve spent decades developing and refining the ideas, expertise, stories, and experiences that belong inside your book.

Perhaps pieces of it already exist in:

• Workshops and talks

• Articles, Substack, and LinkedIn posts

• Client conversations

• Frameworks and methodologies

• Notebooks and docs

• Voice memos

• Podcasts and interviews

• Half-written chapters


Not to mention that giant pile of ideas that seems to make perfect sense... until you try to turn it into a book.

Here's why.

The problem usually isn’t:

“I have nothing to say.”

It’s:

“How the heck do I turn ALL of this into one clear, compelling book?”

Then more questions follow:

1. What belongs?

2. What doesn’t?

3. Where do I begin (or continue)?


4. What does my reader (likely your ideal client but not alwwats)really need?


5. Is this too broad or too narrow?


6. Am I explaining too much?

7, Should I write it, dictate it, use AI, or hire a ghostwriter?

8. Will my book actually be good enough?


9. (and more)

Get a Return on Investment Even Before Publishing

Like those of my clients (i.e. speaking at Harvard, getting paid by Google, landing 5-figure coaching clients and 6-figure consulting), and more... many before their book was done.

You can open the door to outcomes like these (and more), before your book is published.

Starts 28 September

Last 5 Week Draft this year

Goal: your draft DONE by 19 November

•••
Happy clients here.

YES! I’M READY TO GET MY BOOK DONE

And if you’ve already started, you may keep researching, reorganizing, and rewriting.

Perhaps changing the outline. Starting again. And again. And telling yourself you’ll really focus on it when life calms down.

Then another six months disappear. Maybe another year.

Meanwhile, the book is still taking up valuable real estate inside your head.

And keeping you from all sorts of opportunities that would otherwise have, with your book in hand.

Let’s change that.

What If You Knew Exactly Where You Were Going?

You don’t need (yet) another generalized book, course, podcast, or YouTube video telling you how to write.

You want an approach that helps you get YOUR book done.

That means knowing:

  • who you’re writing for

  • what you want your reader/ideal client to understand, feel, and do

  • what belongs in the book—and what doesn’t

  • you have a clear, proven, and precise chapter-by-chapter path to follow

  • your voice, stories, and wisdom will present as authentic to who you are and what you stand for

  • you have easy access to help before a small problem becomes three lost weeks

That’s what 5 Week Draft gives you. Not another pile of information.


But instead, a path from:

  1. “Someday I’m going to write/finish my book...”

    to

  2. “I’m in the process of writing a new book about...”

    to

  3. “Holy wow! I wrote my book!”

    •••
    Happy clients here.

YES! I like clear and direct.

And That Middle Sentence (#2, above) Can Change More Than You Think

“I’m writing a new book about ________.”

Say that instead of:

“I’m thinking about writing a book someday.”

Very different energy.

Very different positioning.

The moment you genuinely become the person writing the book about your area of expertise, people can begin seeing you differently.

You’re not simply another:

  • Consultant

  • Coach

  • Speaker

  • Leader

  • Executive

  • Subject-matter expert

You’re writing the book about 'it'.

That creates authority, credibility, and conversations that open doors.

Plus real, profitable results, even before the book is published.

My clients have used their books (even before publishing), to help create:

  • 5-figure workshop and coaching opportunities

  • 6-figure consulting opportunities

  • An invitation to guest lecture at Harvard

  • and more

    •••
    Happy clients here.

YES! I'm ready for clients, partners, and other open doors.

TRUE STORY: My Book Changed the Trajectory of My Business

In 2016, I was invited to train approximately 130 business leaders from Sydney, Australia, at Stanford University.

I told the event planner I’d bring everyone an autographed copy of my brand-new book.

She loved the idea.

Then we hung up.

Small problem: I HADN’T WRITTEN THE BOOK YET!

I had about six weeks. So I wrote it, produced it, published it, and got the books there in time.

What followed changed how I understood what a book could do.

The event company invited me back for more engagements. The Australian company brought me to Sydney for two talks.

And while the book was still being written, another opportunity arrived involving a Fortune 100 company, MIT, and a video-game studio.

That became a 10-month consulting engagement developing mindfulness and empathy curriculum for 20,000 employees.


Later, looking back, I realized there was a process I could teach:

  1. Write a high-quality book efficiently.

  2. Use the book to create relationships and opportunities before it’s finished.

  3. Publish and leverage it in a way that supports what you actually want.

Because a book can become much more than something people buy.

It can become:

  • Credibility

  • Leverage

  • A conversation starter

  • A reason to hire you

  • A reason to introduce you

  • A reason to invite you into a room you weren’t in before

Which is why one of my favorite questions isn’t simply, “How do I write my book?”

It’s:

“What could my book make possible?”

What Could YOUR Book Make Possible?


When done right, your book:

  • Brings together the work you’ve spent years / decades developing

  • Becomes the foundation for a keynote, program, or workshop

  • Lands on the desk of a CEO or other decision-maker

  • Helps the right client understand why they should talk with you

  • Opens a partnership or referral

  • Gives you years and years of articles, posts, newsletters, videos, and talks

  • Strengthens your positioning and credibility

  • Reaches someone you may never meet at exactly the moment they need what you know

There’s no way to predict everything a book can lead to.

That’s part of the beauty of it.

But first, it needs to happen.

YES! Let's make my book happen, Ben!

How (and Why) It Works

Just 20 Minutes a Day

Or two hours a week. Or similar.
(Just don't do it every day because rest helps make a good book happen)

Guarantee Your Book Will Work

While most people cross their fingers, you'll already know that your book is a slam dunk

Follow the Blueprint


Map your book with a blueprint and plug-and-play system that makes it impossible to get lost or stuck

Get Clients, Partners, and Referrals

Why wait until your book is published?

Get Happy and Write (or Speak)

Because there is NOTHING holding you back from getting your book done fast, well, and right

Book Profit Mastery™

How to make choices that bring clients and more, instead of ones that cost years and millions

Weekly 'Coffee Shops'

Stay on target with dedicated office hours each week

Prepare to Publish

Most publishers, publish poorly.. So here's what works, and so much better

Listen to What People Are Saying

YES! I'm in!

'Fall into Your Book' Sale
(happening now)

Writing your book doesn’t have to take over your life

You don’t need:

  • Six months alone in a cabin

  • Four quiet hours every morning

  • To suddenly become a “professional writer”

  • To write seven days a week

  • A perfect first draft

What helps much more is a clear plan and a rhythm you can actually live with.

For many people, that’s about 20 minutes a day—or roughly two hours a week will get you to the goal in 5 weeks.

You can write. You can speak / dictate. You can combine the two.

And please take days off. Rest is part of the creative process, too.

The intention is to get your book draft done:

  • Fast enough that you don’t lose momentum

  • Well enough that you’re untimately proud to put your name on it

  • Right for the readers/ideal clients, message, and impact you care about

You Won’t Start With a Blank Page.

Instead, you’ll start with a blueprint.

Before you start filling chapters, we map the book.

So when you sit down to write, you’re not asking,

“What the heck am I supposed to write today?”

You don't have to think very much.

Just do (ala Yoda.)

The blueprint helps you choose what belongs —and gently put the rest aside for another book, keynote, workshop, article, podcast, program, or conversation.


Your Book Should Sound Like YOU.


Your readers don’t need a perfectly polished pile of AI robot words.

They need:

  • Your thinking

  • Your stories

  • Your perspective

  • Your experience

  • Your humanity

  • Your voice


If writing comes naturally, write.

If you come alive when you speak, dictate.

If a little of both works best, do that.

There’s no prize for writing your book in the “proper” way.

The point is to capture what you know in a way that sounds like you and helps your reader understand, remember, and use it.

And Yes... Your Draft Is Supposed to Be Messy

That word (draft) is important.

During 5 WEEK DRAFT , you're not trying to create the final edited, designed, ready-for-publishing version of your book.

You’re creating the manuscript from which that book gets made.

That gives you permission to stop:

  • Rewriting Chapter 1 for the ninth time

  • Moving the same section back and forth

  • Researching one more thing

  • Fixing every sentence before moving on

  • Waiting until everything feels “good enough”


Keep moving.


You can improve words once they all exist.


First, we need them to exist "on paper".

YES, I want my book out of my head and fully on paper!

Here’s Your 5 Week Draft Journey

Week 1: Map Your Book

• We create the blueprint so you have clarity about what you’re writing and where you’re going.

Weeks 2–6: Get the Draft Done

• You write and/or speak the manuscript in manageable pieces, follow the map, and get support when something feels unclear or stuck.

Week 7: Decide What Happens Next

• Once the manuscript exists, we look ahead (strategically) to editing, publishing, launching, and leveraging. That means you can make the right, empowered choices for what comes next.

Throughout the experience, you’ll also have:


1. Weekly teaching and guidance

2. Accountability and community

3. Live coaching and feedback

4. Coffee Shop office hours

5. Help getting unstuck before a small wobble becomes a three-week disappearance

6. Structure that works

YES, I'm in!

Imagine November 19


You open the boko draft document and begin scrolling.


There are your:

  • Ideas

  • Stories

  • Experiences

  • Frameworks

  • Lessons

  • Message

Maybe something still needs moving. Maybe there’s an unfinished sentence or “[BETTER STORY HERE]” tucked somewhere inside.

That’s okay.

The manuscript exists.

And the thing you’ve been carrying around in your head is finally real!

You did it!

There’s a lovely moment when “I want to write a book” has quietly become:


“I wrote my book.”

BOOM.

What's Included

  • book writing blueprint (no guessing) with timelines, accountability, and community

  • your draft done fast... when you follow the plan :-)

  • know the ins and outs of using your book as a high-value, strategic business (and impact) asset

Logistics

  • Starts 28 September, (Mondays for 7 weeks)

    • Time: 6pm / 18:00 Madrid (teaching, 25 min.)

  • "Coffee Shops" (office hours)

    • Mondays

      • 6:30pm / 18:30 Madrid (Coffee Session 1)

      • 7pm / 20:00 Madrid (Coffee Session 2)

Your Roadmap

  • Week 1: map / blueprint your book

  • Weeks 2-6: get your draft done

  • Week 7: let's develop your custom plan for publishing, launching, and leveraging right

Bonuses

  • Weekly Coffee Shops (dedicated times and space to get it done, after the teachings)

  • Live Coaching and Feedback during the weekly Coffee Shops (office hours)

  • Instant Positioning Upgrade guidance so you stand out more effectively (and make more and more valuable connections) on LinkedIn (and, by extension, everywhere else)

YES, I'm in!

What You’ll Have When We’re Done


By the end of 5 Week Draft, the intention is that you’ll have:

  • A real “messy manuscript” / book draft that's authentic and in your voic.

  • Greater clarity about your reader, message, and outcome(s)

  • A book-to-be designed to support your credibility, business, impact, and more

  • Clear understanding of how to use the book strategically, before, during, and after, it's published

  • A path toward editing, publishing, launching, and leveraging it

  • That deeply satisfied knowing that you finally got the dang thing done :-)

You Don’t Have to Figure Everything Out Alone

Because (almost) every Monday, we gather for both focused teaching and Coffee Shop office hours.

That gives you space to write, ask questions, get coaching and feedback, and work through whatever is slowing you down.

Sometimes that means strategy or editorial guidance.

Sometimes you simply need to hear:

  • “Yes, keep that.”
    and / or

  • “Save this one for the next book.”
    and / or

  • “You’re overthinking it.”
    and / or

  • “Chapter 1 is fine. Please leave it alone now.” :-)
    and / or

  • “Keep going.”

Writing a book is inner work, outer work, and everything in between.

And it's just plain simpler (and easier) when you don’t have to navigate every part of it by yourself.

BONUS: Elevate Your Positioning Right Away

You don’t have to wait until you're published to be presenting yourself as the author of your book-to-be.

So I’ll also guide you in updating your LinkedIn positioning (headline and abotu section).


We'll do this so the right people can understand who you are, what you offer, and why it's a good idea for them to read your book.



There’s a big difference between:

“I’m a leadership consultant.”

and:

“I’m writing a new book about how leaders can ______.”

(The second one naturally invites curiosity and conversation.)

And quite often, several of those conversations (with your ideal clients) become something bigger.

As long as you follow the plan.

Because (good news) writing the book doesn’t need to become your new full-time job.

"But wait, what If I Don’t Feel Ready?”

Very few people do.

There’s usually no magical moment when all the doubt disappears and a booming voice announces:

“YOU ARE NOW OFFICIALLY READY TO WRITE YOUR BOOK.”

At some point, you simply decide to begin and you choose to get help from a profiessional with high-quality, proven result.

You can let the confidence catch up with you along the way.

•••
Happy clients here.

YES, sign me up!

Regular: €2500

'Fall into Your Book' Investment

Save €1500

Today:
€1000

4 Outcomes from 5 Week Draft

1. A draft / “messy manuscript” that exists in the real world and is no longer jumbled in your head

2. A high-leverage business asset and impact you can use for credibility, client attraction, and so much more

3. A clear path to (strategically) publishing your book
4. The forever satisfaction of getting it done!

SECURE YOUR SEAT TODAY »

“Never realized that I could whip up my book so quickly! I feel like the end is in sight!”

— Loraine Van Tuyl, PHD, CHT, Author: Soul Authority

"Besides being the inspiration, Ben's coaching also gave me the blueprint to use as the impetus for my next business venture: The Business Millionaire Club."

— Samir Mokashi, CEPA® M.Arch. Ar., Author: The Millionaire Exit

“At 9pm last night my book hit #1. Thank you for your supreme guidance and expertise in starting this book.”

— Cristina DiGiacomo, M.S., Author: Wise Up! At Work

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(FAQ) FREQUENTLY ASKED QUESTIONS

“Can I really do it in five weeks?"

If you follow the method, guidance, and coaching, yes. But if you don't, you won't. (It's proven to work.)

“Shouldn’t I wait until it’s finished to share it?”

No. That will cost your clients, partners, and opportunities.

“What if my draft is bad?”

The only bad draft is the one that's still in your head.

“I’m not ready to write a book yet.”

That’s why we start with a messy manuscript. Chances are, you'll never feel ready until you actually get cookin'.

“How will this help my business?”


Your book becomes a magnet. Clients see you as the go-to expert. Partners want to collaborate. Referrals flow more easily. And you can leverage your book in 42+ ways, many of them with minimal effort. In other words: your book multiplies your impact and revenue.

“What if I’ve tried before and stalled out?”


Most people have stalled out in the past. (Because most people didn't have a proven and effective way to get it done). That all changes the instant you join the course. :-) See you on the inside!

It's my time, Ben!

There Are People Who Need Your Wisdom


Your book can shorten their journey.

It might help them see something differently, make a better decision, find a useful framework, feel less alone, or simply realize:

“I can do this.”

So... How Much Longer Do You Want to Carry the Book Around in Your Head?


You’ve already carried the weight of "unfinished" long enough.

You don’t need a perfect manuscript by November.

And you don’t need to become a different person to write it.

It's simpley a good idea to begin, to have a clear path, and to keep moving.

And I’d be delighted to help you do that.

Starts 28 September and your draft DONE by 19 November

YES, BEN. LET’S GET MY BOOK DONE!


P.S.

If there’s a part of you still saying, “Maybe next year,” I get it.

And you already know how quickly “next year” arrives.

There are people who can benefit from what you’ve learned, lived, and figured out.

So perhaps this is the moment to give your book—and yourself—a real chance.

Don’t die with your story inside.

Let’s get your book done already, shall we? :-)

•••
Happy clients here.

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