Turn Your Story—and Expertise—into more Influence, Income, and Impact

This is a critical time in our history, planet, and for all living things. There’s so much suffering, and the world needs more #leaders who are turning their story into more influence, income, and impact. Whether in families, neighborhoods, businesses, governments, or our global community, there’s never been a greater need for leaders.

That means that there’s never been a greater opportunity for you.

(Wait, what?)

You read that right.

There’s never been a greater opportunity for you to help transform the world—and your own business and life—by sharing your #story.

Especially on your #podcast or in your #book.

In times of uncertainty (right now), there are people who need you to stand up and stand out. They’re waiting specifically for you.

What’s the answer? In a nutshell, it’s to be seen, be heard, be easy to follow, and be the solution. That’s what Donna Kunde and I call The Influencers Formula™.

Then it’s so much easier for your audience, customers, collaborators, and clients to:

But people need to know what you’re talking about, whether it’s:

1. Face-to-face, on the phone, recording a video, creating a product, running a virtual meeting, or speaking to an audience

2. Giving a speech, webinar, or training (so you can inspire more people, give them a new perspective, and show them powerful and positive next steps on the road to their success)

3. On your website (so the right people will be engaged, read your content, and join your list)

4. In your emails (so people will open, read, and click to take action)

5. On LinkedIn (so the opportunities and partnerships you want will come your way)

6. During your discovery calls or on your sales page (so you can rocket your influence, get more clients or customers, and make a bigger impact)

Great communication is critical for great #leadership.

You’re a leader whether you’re an executive, entrepreneur, solopreneur speaker, small business owner, coach, trainer, consultant, or other visionary committed to making a positive change in the world.

You are shaping the future and your reality.

You’re bringing your vision, story, message, idea, product, or service to the world.

1. Begin with empathy. Get to know your audience and speak to them in their language about what’s most important to them.

2. Ask people to share their stories with you. Ask questions. Ask more questions. Go deep.

3. Share your story so folks can get to know, like, and trust you… while positioning you as the leader, expert, and/or thought leader you truly are.

When you take these three steps, the magic happens. You understand them. They understand you, and you have everything you need for an authentic human connection that sets the stage for real transformation.